[Greatest Hits] Sales Enablement in the Digital Age with Kathy Chou, SVP of Worldwide Sales Strategy and Operations at VMWare
April 21, 2022
In this episode of Sales Ops Demystified, Tom Hunt and Alex Freeman are joined by Kathy Chou, Senior Vice President of Worldwide Sales Strategy and Operations at VMWare. They discuss the role of sales enablement in the digital world, how to measure its ROI, and uniting sales ops with marketing and customer success ops through sales enablement.
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Previous guests include: Namrata Ram of Slack, Jaclyn Balben if Bamboo Health, Mark Truman of EdgePetrol, Evan Liang of LeanData, Nicholas Ellis of InVision
Check out our 3 most downloaded episodes:
- Unifying your Go-to-Market Tech Stack with Namrata Ram, VP of Sales Strategy and Operations at Slack
- The Secret To Aligning Your GTM Function with Mark Truman, Chief Revenue Officer at EdgePetrol
- What You Need to Become a Successful Operations Leader with Jaclyn Balben, VP of Operations at Bamboo Health