Crafting an Effective Sales Kickoff with Jennie Drimmer, CRO of Thomas International
February 22, 2024
In this episode, Lee and Jennie explore sales kickoffs, discussing how to make them engaging and effective as well as how to communicate business impact during them. They further dig into why sellers need to slow down during discussions with clients.
In this episode, Lee and Jennie explore sales kickoffs, discussing how to make them engaging and effective as well as how to communicate business impact during them. They further dig into why sellers need to slow down during discussions with clients.
Having been in Sales leadership roles for twenty years, Jennie is a dynamic commercial leader with a track record of accelerating growth in SaaS and Consulting businesses. She has been recognized as a Top 50 UK Sales Leader by Sales Confidence three times in the last five years — 2019, 2020, and 2022 — among other awards and accolades. She currently acts as Chief Revenue Officer at Thomas International, an HR platform.
- Jennie Drimmer on LinkedIn
- Thomas International on LinkedIn
- Ebsta Revenue Insights Newsletter
- Jennie’s Book Recommendations: The Challenger Sale by Matthew Dixon and Brent Adamson and Dare to Lead by Brené Brown
The Revenue Insights Podcast is hand crafted by our friends over at: fame.so
Previous guests include: Namrata Ram of Slack, Jaclyn Balben if Bamboo Health, Mark Truman of EdgePetrol, Evan Liang of LeanData, Nicholas Ellis of InVision
Check out our 3 most downloaded episodes:
- Unifying your Go-to-Market Tech Stack with Namrata Ram, VP of Sales Strategy and Operations at Slack
- The Secret To Aligning Your GTM Function with Mark Truman, Chief Revenue Officer at EdgePetrol
- What You Need to Become a Successful Operations Leader with Jaclyn Balben, VP of Operations at Bamboo Health