In this episode, Lee and Justin discuss the current disengagement among sales reps and how this can be addressed. Justin shares his five-step framework for coaching: Tell, Show, Observe, Coach, Repeat, offering both reps and companies advice for encouraging constant improvement and progression to help with quota attainment.

Justin has always faced adversity, all of which has helped to shape his approach to leadership. His expertise lies in bild high performance revenue organizations, aligning go-to-market teams, creating a culture that cares deeply about one another while still achieving goals, and setting people up for success, unleashing their inner “BEAUTIFUL SAVAGE”. In his consulting work, he helps companies, such as Salesforce and Zendesh, to improve their net revenue retention, deal win rate, qualified pipeline generated, and many more metrics.