Happy Customers Lead to More Customers with Kathleen Booth of Pavilion
July 4, 2024
This week on the Revenue Insights Podcast, we are joined by Kathleen Booth, SVP of Marketing and Growth at Pavilion.
In this episode, Guy and Kathleen explore community-led marketing and its impact on pipeline growth, how data can be used to drive a community-led GTM strategy, and how to improve customer retention through cohort analysis.
As Senior Vice President of Marketing and Growth at Pavilion, Kathleen leads both marketing and sales departments in their mission to grow topline revenue. She is also a GTMfund Member, as well as an advisor at SkillCat and SmallWorld.
This week on the Revenue Insights Podcast, we are joined by Kathleen Booth, SVP of Marketing and Growth at Pavilion.
In this episode, Guy and Kathleen explore community-led marketing and its impact on pipeline growth, how data can be used to drive a community-led GTM strategy, and how to improve customer retention through cohort analysis.
As Senior Vice President of Marketing and Growth at Pavilion, Kathleen leads both marketing and sales departments in their mission to grow topline revenue. She is also a GTMfund Member, as well as an advisor at SkillCat and SmallWorld.
- Kathleen Booth on LinkedIn
- Pavilion Website
- Ebsta Revenue Insights Newsletter
The Revenue Insights Podcast is hand crafted by our friends over at: fame.so
Previous guests include: Namrata Ram of Slack, Jaclyn Balben if Bamboo Health, Mark Truman of EdgePetrol, Evan Liang of LeanData, Nicholas Ellis of InVision
Check out our 3 most downloaded episodes:
- Unifying your Go-to-Market Tech Stack with Namrata Ram, VP of Sales Strategy and Operations at Slack
- The Secret To Aligning Your GTM Function with Mark Truman, Chief Revenue Officer at EdgePetrol
- What You Need to Become a Successful Operations Leader with Jaclyn Balben, VP of Operations at Bamboo Health