This week on the Revenue Insights Podcast, we are joined by Bob Marsh, Sales Keynote Speaker & CRO at Bluewater

In this episode, Lee and Bob discuss the importance of being genuine, thoughtful, and helpful in sales. Bob delves into the shift towards simplicity in sales and the importance of personalization in communicating with prospects. He shares valuable insights on defining ideal customer profiles, the characteristics of top performers, and the use of data to enhance sales performance.

Bob spent his career in high-growth companies and currently serves as Chief Revenue Officer at Bluewater Technologies, a design-forward technology company that helps craft moments that connect and inspire. He helps a team of 250+ experts guide brands through their storytelling process using audio-visual technology at both live events and in the workplace.

Throughout his career, Bob has transformed both businesses he’s led and clients he’s served, from HP Enterprise to Verizon and hundreds more. He’s brought his message to leading events, including Dreamforce, SaaStr, and Inbound. He’s recently been focusing on helping to educate other companies on how they can build a high-performance, customer-centered culture.